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Here’s what happened In Marketing Today (Threads is already dying)
1/ Threads daily usage and engagement is waning, per Sensor Tower data.
Active devices are down 35% from its high last weekend, and daily time spent per user is only 1/3 of Twitter and 1/6 of Instagram.2/ EU and US reach a deal to let data flow across the Atlantic. (Announced earlier but important)
3/ Disney Extends CEO Bob Iger’s contract for another two years, now ending in 2026.
4/ Vaseline goes viral with NSFW Donut Tweet goes viral. Brand didn’t post to have it taken in a wrong way.
5/ Bumble partners with Barbie to launch new campaign.
6/ TikTok publishes new report on gaming Trends on the app.
7/ Adam Mosseri shares a list of upcoming features to Threads App.
8/ TikTok’s new music app, rivals to Apple music & Spotify has entered top charts on App store.
9/ Twitter claims their moderation is now top notch & 99.9% content on the app doesn’t violate their policies.
10/ Meta’s new partnership will bring Roblox to the Quest VR.
11/ Google’s Bard is now available to EU & many other global countries.
12/ Meta launched new “2023 Responsible Business practices” report for marketers
**What are your thoughts on these recent updates & announcements?**
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1 Reply
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OP here!
I handcurate these updates every week. I work full-time as a marketer. Only trying to help the community.
In case, you like this you can join my newsletter: The Social Juice (link in my bio). I send sources & researches to in that!
• I send orange juice made from oranges at my tiny garden to random subscribers. ????
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It’s too early to say Threads is already dying. It’s been what? A week? Two weeks? It takes time to build audiences and a strong, regular following. The fact that they got 100M signups in that time is incredible.
Give it time. There will be ups and downs but I think Threads can pull through.
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Threads is finished, a truly horrible experience
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