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Here’s what happened In Marketing Recently (Twitter & TikTok Go Crazy)
1/ TikTok launches Ads Transparency Library Globally & Research API.
2/ Apple is Said to be working on AI tools like GPT.
3/ Instagram Reels: new editing Tools & templates library launches. Plus, more reach through automatic FB sharing.
4/ Elon Musk announces rebrand of Twitter To X.
5/ Youtube changes Impersonation policy for creators.
6/ Taco John’s abandons their Taco Tuesday trademark for a charity challenge with Taco Bell.
7/ ChatGPT android App will launch next week. Plus, the message requests for GPT4 now upto 50 messages every 3 hours.
**Last Week:** ChatGPT announces “custom instructions” feature.
8/ Telegram stories launches for paid users.
9/ TikTok Shops Feature now available to woocomerce merchants with new partnerships.
10/ Threads App usage is down 70% and many users are spending less than 6 minutes on the app.
11/ Release of Chrome 115 brings more privacy to Google as Sandbox API will be enabled.
12/ Meta launches their First party data report. (40+ pages)
13/ TikTok launches new Text Post feature for Users. Taking benefit of twitter situation.
14/ Twitter’s New Trademark “X” is known to be owned by Meta, Microsoft and many others.
15/ Instagram expands its creator subscription plan to more countries.
16/ Kylie Jenner said to be working on a social media platform. (Not confirmed)
**Jaskaran’s Daily Insights**
The worst thing that happens all the time is someone reading Facebook is Dead, Instagram is Bots & Influencer marketing doesn’t work.
Without any proof of data they come at you. I heard John say AI is the new marketing channel. That is the worst mistake to let all those people around you make bad decisions for you.
Marketing are creative people that need evidence to take actions. On social media, You have a lot to prove that in your market other businesses have different social media channels working for them. You have to do the research to find what works for you.
The Primary, secondary & alternative distribution channels are built on data & strategy. Never bring to the table a viral discussion about what’s dead and what’s working.
**That’s all. I hope this helps to plan your week ahead.**
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1 Reply
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OP here!
I handcurate these updates every week. I work full-time as a marketer. Only trying to help the community.
In case, you like this you can join my newsletter: The Social Juice (link in my bio). I send sources & researches to in that!
• I send orange juice made from oranges at my tiny garden to random subscribers. ????
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Great content!
As expected, Threads was just a trend and then no more. But Elon going X with Twitter is helping the competitors to take that place (wtf tik tok wanna be Twitter too?)
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