-
Here’s what happened In Marketing Recently (Google In Trouble)
1/ Bytedance (TikTok) launched a CapCut plugin for ChatGPT.
2/ EU parliament is now auditing years of old google Ads after the misleading advertisers incident from last month.
3/ I & many other EU users have lost access to Threads App through VPN. As Meta restricts Access.
4/ Meta to launch a commercial AI model.
5/ Twitter’s cashflow still negative as Ad revenue is down 50%. But they will not stop paying creators with new revenue share program.
6/ Youtube launch of Video Title Suggestions for creators.
7/ Roku brings shopify checkouts to TV streaming.
8/ Democrats will be posting their Ads to new platform “Maxrecruit”.
9/ Microsoft rolls out AI-generated Ad headlines & description.
10/ WordPress 6.3 will improve LCP SEO performance.
11/ Google’s Core Web Vitals INP issues email causing concern.
12/ Just In: Norway to temporarily ban Personalised targeting ads from Meta.
**Jaskaran’s Report Insights:**
In the research part of the newsletter, Recent CTV research shows that more than 6 Ad exposures in a viewing sessions do more harm than interest building.
17% of users lost interest in the Ad & & repeating Ad exposures eroded purchase intent. One Ad Exposure in CTV Viewing Sessions is the best based on the recent data.
CTV Ad viewers are generally more aware of the Ads and they don’t like to see so much retargeting.
(Source: Magnaglobal)
——
*I hope this helps to plan your week ahead. I also covered recent Ads & Campaigns but can’t share the links here.*
-
1 Reply
-
OP here!
I handcurate these updates every week. I work full-time as a marketer. Only trying to help the community.
In case, you like this you can join my newsletter: The Social Juice (link in my bio). I send sources & researches to in that!
• I send orange juice made from oranges at my tiny garden to random subscribers. ????
-
I’m new here and fairly new to Smm. This really great, thank you so much!????
-
Facebook getting rid of Likes in the comment section of any post not a thing worth mentioning?
Log in to reply.