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Here’s What Happened In January 2023 on Social Media (Marketer’s Edition)
#Tiktok:
* Tiktok creators will soon have the ability to restrict content to adults only.
* Tiktok to license IMDb data for feature Targeting film and TV content.
* TikTok updated 5 content policies to prevent Teens on the platform from abuse and adult content.
* Tiktok rolling out new video-scrubbing thumbnail feature.
* Tiktok will allow creators to select Live Streaming Resolution Quality.
* Tiktok fined 5 Million Euros for Cookies consent violation.
* Tiktok launches Talent Manager Portal to make it easy for managers to negotiate with creators.
* Tiktok fixed platform’s Layout issue for Tablet users.
* TikTok’s Secret Go-Viral button is revealed and is being used by employees.
* Tiktok is quietly testing a podcast feature to make Users don’t leave the platform.
* Tiktok expands state- affiliated music labels to 40 regions and will continue to expand.
* TikTok expanded it’s DM feature to allow users to get messages from anyone.
* Tiktok hit with new lawsuit over data collection by In-app browser.
* Tiktok trying to sell “Project Texas” as it struggles to survive in US.
* Tiktok will give 50% of Tiktok Gift’s revenue to creators with new update soon.#Instagram:
* Instagram’s CEO shares Vision About IG’s Future in 2023.
* Instagram’s removing Shopping Tab from navigation bar at bottom.
* Instagram CEO admits they showed too many videos last year to users.
* Instagram announced 3 New features:
* Quiet mode for notifications
* Hidden words for recommendations
* Not Interested (Tiktok-like button)
* Instagram Adds “Lead Forms” option to CTA buttons in Instagram for Business App.
* Instagram Avatars are coming to Profile pictures, you will be able to add them as Profile picture.#Meta:
* Facebook will spend about 20% of revenue this year on Metaverse.
* WhatsApp launches official proxy support for users globally.
* Meta partners with IRI team to integrate In-store data and create better Ads.
* Facebook will be bringing Back messenger chats within Facebook App.
* Meta introduces more limits on targeting teens with Ads on IG & FB.
* Facebook launches new legal action against data scrapping companies.
* Facebook Creator Studio is going away and push-notifications about the shift to Business suite are here.
* Facebook announced a new Ad measurement terminology.
* Meta expands community chats to more users on messenger and Facebook groups.
* WhatsApp’s feature to message yourself is officially launched now.
* Facebook says now it’s growing with Help of AI & in-app engagement is better.
* Meta launched new certifications for Businesses to get labeled as verified IG & FB marketing experts.
* Meta launched new website to help Brands and creators manage their rights on Facebook & IG.
* Facebook expanding end-to-end encryption for messenger chats.#Google:
* Google Ads “Remove Redundant Keywords” recommendations now applies across all Ad Types.
* Google Search Adds Grammar Check feature.
* Google removes 110 Character Limit from Article Headline Structured Data.
* Google Analytics 4 now let’s you recreate UA audiences and personalise the home page.
* Google Cloud Launches New AI tools for retailers.
* Google Search tests Trending Stories from Country/region.
* 12 new Google Analytics 4 e-commerce dimensions and metrics.
* Google removes embedded Podcasts from Search Results.
* Google improves error classification in video indexing report.
* New Performance Max Experiments have just rolled out.
* Google layed off 12,000 employees.
* Google Updates Discover Follow Feed Guidelines.
* Google search console content ideas feature is going away.
* Google Ads Account-level negative keywords are here.
* Highlight: Google Optimize & Optimize 360 shutting down in September.#Twitter:
* Twitter Lifts ban on Political Ads in a recent Ad Update.
* Twitter’s Advance Search Feature for Mobile is in testing phase now.
* Twitter’s “For You” feed page is available on Mobile & desktop by default.
* Twitter Adds “Hashfetti” Effect to Branded Hashtags Campaign.
* Community notes are also shown on Quoted tweets from now on twitter.
* Twitter scales back recommended tweets after impact on engagement rates.
* Twitter introduced Pinned Lists.
* Twitter partners with Doubleverify to fix Ad targeting issues.
* Twitter launched “Search Keyword Ads” to help advertisers target specific in-app searches.
* Twitter updated it’s paid partnership policy to make creators actively differentiate Ad tweets.
* Twitter introduced a new UI for bookmarks on iOS.#YouTube:
* Youtube pushing “hashtag suggestions” for YouTube Shorts to Add to Video Titles.
* Youtube started sharing Shorts revenue from 1st February with creators.
* YouTube adds new Analytics Updates focusing on Shorts content.
* Youtube will provide more context on policy violations and will announce two new updates regarding that.
* YouTube is back as Vidcon’s Main Sponsor after Tiktok Sponsoring last year.
* Youtube partnered with US institutes to launch a new study programme.#LinkedIn:
* LinkedIn announces 7 New Updates coming in 2023.
* LinkedIn is experiencing high in-app activity with more daily users due to layoffs.
* LinkedIn introduces new feature to make LinkedIn Newsletter more discoverable.#Pinterest:
* Pinterest partnered up with LiveRamp to create cleanrooms for Advertisers to provide better targeting.
* Pinterest CMO Andréa Mallard is now also in charge of Communication department.
* Pinterest’s chief shopping officer moves to advisory role.#Marketing:
* Hootsuite is removing it’s free plan in March + also increased pricing.
* Twitch is improving Pre-rolled Ads, analytics & more monetisation features.
* Microsoft Bing Ads revenue up by 10%.
* Microsoft Launches Store Ads & other Updates.
* Apple launches “Business Connect” platform to allow businesses control their business information on Apple Apps.
* Apple announced new updates to it’s Ad platform with new Ad format and other changes.#Marketing Section 2:
* Shopify launches “Commerce components” to allow businesses to use new system of Shopify features.
* Quora launches AI chatbot Poe in Platform for auto-generated answers from the Platform data.
* Amazon to lay off up-to 18,000 employees this Quarter.
* Microsoft Bing tests Zoomable sitelinks.
* Discord acquired Gas App, A growing social media platform among teenagers.
* T-Mobile says data of 37 million customers stolen.
* Hootsuite CEO replaced after the 3rd batch of layoffs at the firm.
* Google is going against email warm up tools by banning the API Access.
* Microsoft layed off 10,000 employees amid upcoming recession.
* Mailchimp revealed in a blogpost about a possible data breach that happened last week.
* Wikipedia gets a new redesign and it’s not that different from old one.**This Post & Updates were originally shared in r/marketingcurated in January 2023. You can join the sub-reddit as these are sometimes deleted.**
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1 Reply
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What an incredible resource. Thank you for putting this together and sharing!
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**AMAZINGGGG** work with this post. Thank you!
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