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Help on Google Ads
I was hired last week as an SEO. Then my employer tasked me to check on a client’s Google ads account and I don’t have a clue on how/what/where to look for. And I’m so overwhelmed with information researching. I have checked their keywords on their ads and all keywords were broad, I have shared my insights on that for improvement of the ads. But I think my employer wanted to eliminate Google ads on this particular client. He wanted me to check on the conversion but I don’t know wtf I’m doing and what to present them. Because my employer is clueless about google ads as well. Can you guys please help me on this matter?
What are the key metrics I need to look for?
How to make a report?
How do I present?I have never touched Google ads in my life. I just do SEO.
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1 Reply
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You won’t become a Google Ads pro with few comments on Reddit. You’ll have be honest with your boss and tell them this is not a task for you.
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DM me happy to help
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[removed]
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DM me happy to help
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Start with Cost/Conv, Conv Rate, and CPC. Google’s Ads support has great guides!
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Just generally things to look for:
– click through rate (ctr): check to make sure it’s somewhat healthy, anything above 2% is fairly good.
– conversion rate : you may have to modify the columns that are displaying, don’t remember if this appears by default (there’s an ellipsis in upper right you can modify columns for what fields display). This would only apply to lead gen campaigns but generally speaking above 4% if good. 2-4% is meh, below 2% red flag
– impressions – this depends on your budget and keyword selection but just make sure it’s serving a healthy number based off what you’re spending and your keywords
– cost per click- this mostly depends on keywords and target geography. But lower is normally better depending on campaign objectives
These are some basic metrics to take a look there’s obviously more advanced ones but just a starting point. If any of these are underperforming you can use that as justification for your boss to turn off the channel if that’s what he/she’s looking to do.
Hope this helps
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I wish anyone could help you by typing a long comment and you becoming an expert in reporting for Google ads…it’s a full time task that must be done by expert in related field…either patch up with someone or ask your boss to hire one…there are many things to look for.. CPV, CPM, CPC, CTR, CPA, then optimizing them…
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Type the results into a word doc then copy and paste into chatGPT and ask for an analysis, recommendations and how-to instruction then you should have a better idea of where to go and how to execute
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You need to set upserver side tracking
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DM me happy to help – been in this industry for a while now
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If you were hired as an SEO, why would you check on a Google Ads account?
Simply explain to your boss this isn’t a task for SEO.
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