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Help me with event advertising best practices.
My business holds a lot of in-person “build your own” events, where we build our custom product at breweries, etc. Currently, I make a Facebook event, and create Facebook ads optimized for event responses. I just realized that these ads are only showing on Facebook. Should I be running concurrent meta ads campaigns that are just reach ads so that they show on Instagram as well? Any other ideas to promote my events? I also get flyers posted at the breweries, submit my event to the local paper, and post on local Facebook groups.
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