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Help Me In Splitting Out Performance Max
**Background:**
* We are an e-commerce brand, and any time we start greatly increasing budgets, we see PMax campaigns basically use all the additional spend on highly-inefficient non-shopping placements.
* To combat this, plan to remove all assets in our current PMax campaign to force it to show us on highly-efficient shopping placements as much as possible. We would then create a secondary PMax campaign, and use it to only show on non-shopping placements as much as possible.**Plan:**
* PMax Campaign 1 (Existing Campaign)
* Shopping Feed Enabled With All Products Included
* No Creative Assets Enabled
* Should Primarily Show On Shopping Placements
* Large Budget (\~90% Of Spend)
* PMax Campaign 2 (New Campaign)
* Shopping Feed Enabled, But All Products Excluded
* All Creative Assets Enabled
* Should Primarily Show Mostly Non-Shopping Placements
* \- Large Budget (\~10% Of Spend)**My Questions:**
* Does this approach make sense as a test at least?
* Does PMax use my audience signal/other signals to bid up/retarget users who may have clicked an ad in the past from another campaign?
* I spoke about it with our google reps, and basically got told PMax wont work this way, and that the new campaign won’t be able to bid up/retarget anyone from the existing campaigns.
* However, our reps are pretty unreliable and have told us incorrect things in the past…a lot.Any help would be awesome!
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1 Reply
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Feels like you are making things more complex then it needs to be.
If you are worried about where PMax feed campaigns show up, why not just use a standard shopping campaign with smart bidding?
For your 2nd PMax campaign, why not just run a non-feed PMax, which would show up in non-shopping placements?
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why bother creating a second pMax when not using the shopping feed?
Use the 1 pMax feed only and dont use any audience signals, let google do the heavy lifiting.
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