• PPC

  Help: Keyword match types for local geo campaigns

  Posted by seohelper on May 11, 2020 at 4:54 pm

  Hi all,

  I am trying to understand what the best keyword match types would be for targeting various towns in my area for a specific service.

  Example, I would like to show up for variations of the search “Power washing in Newton”, or “Newton power washing”. What would I use for the match types for these keywords?

  power wash +newton
  +power +wash +newton
  [power wash newton]
  “power wash newton'”

  Any advice would be greatly appreciated!

  Thanks

  tomhalejr replied 5 years ago 1 Member · 2 Replies
• 2 Replies

• 

  samuraidr

  Guest

  May 11, 2020 at 6:46 pm

  Don’t use regular broad match. Mod broad, phrase and exact should be used in pretty much every paid search account.

• 

  tomhalejr

  Guest

  May 12, 2020 at 6:15 am

  If you are only targeting Newton, then how much potential volume is there for any power washing related searches, and how much budget do you have?

  What is the advertising goal?

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