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Help guys my job is on the line !!
I live in Navi Mumbai, India. I have recently joined a real estate firm which deals in open land plots. They hired me for lead generation. Honestly I don't have that much grip on Facebook as I was in e-commerce background before this where we used Google ads majorly and not that much of Facebook ads.
I have run 3 campaigns with small budget like rs.200 to rs.300 per day. Now we got leads on that ad but my calling team says none of them are interested or they don't even know if they have filled any form related to this, tho 1 client is positive.
My avg. Lead cost- Rs.48 – Rs.58.
Plots ( product) starts from Rs.500000+ .
Even if we get 1 customer out of 100 we are still profitable with this lead cost.My boss says it's totally your fault as none of your leads are coming.
Some of my friends with same job position and same industry run ads same as I do but I don't know how they many clients who are willing to convert.
But the leads that I get my team says none of them are interested.
Please tell me if I can do anything about this otherwise I have my job on the line.
Please let me know.
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1 Reply
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Well, trying to convert cold Facebook display leadgen form traffic to a 500k Rs. sale *in India* is…a hell of a thing.
If your background is all ecomm and you’re not able to create a multistage sales engine here, you need to learn about 4 years of marketing practice in a month. Godspeed.
I’d start by studying the marketing tactics used by your friends who are making this work right now. Go to Meta Ads Transparency Center and look at what ads and landing pages they are using.
Then clone, make your own version, and see if you can’t get better leads from there.
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Hi there!
If I’m hearing you correctly, you have a lead quality issue. This is likely due to spending your limited budget reaching the wrong kind of buyers. Are you feeding qualified leads (high propensity to buy) back into Google Ads? Create a formula column to report on the cost of qualified leads, and then approach your data to maximize the volume and efficiency of this more downfunnel metric.
Search for areas of your account that are likely to contribute to efficient qualified leads, and cut out traps that lead to high spend on unqualified leads. Keep your decisions statistically significant as best you can, you may not have a lot of data.
After you get some traction here, consider switching to automation using these qualified leads as the conversion goal.
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lead optimization is dependent on your back end CRM feedback loop. Is Your CRM telling the platforms which leads landed and which didnt? That is key. Otherwise its spam traffic.
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I did had a real estate developer where initially they had these same issues with Facebook Native Lead Gen. The only major thing that helped us to increase the quality for leads they were receiving was to add manual questions to the form instead of only autofill. We asked all relevant questions and a prospect has to atleast spend 3-5 minutes to fill out all that. Also we reduced the delay in callback from the sales team and once the lead is received, the sales teams would call back within next 8 – 14 hours. Helped significantly in our case.
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