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Hello
Hello, I just joined this community and I appreciate any suggestions that any of you professionals could provide me. I am in the process of starting a nonprofit 501c3 to assist homeless veterans. I have no marketing experience and very little social media experience. I am a disabled veteran myself living on a shoestring budget, but I want to help others. Can you give me some tips on how I can use my time and money most effectively?
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1 Reply
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Are you on tiktok or instagram yourself personally? I would start looking at what other nonprofits are doing or similar accounts and start capturing video and other content as you start your nonprofit!
The more content the better. Check out YouTube etc for advice on how to create a business Instagram/facebook/tiktok and post etc… if you can’t post yourself look into a local college and see if you can get an intern or someone interested in social media to help out.
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First off, thank you for your service! And thank you for taking the time and effort to help others like yourself, as it is not only healing for them but also for yourself.
I would focus a little on what you want social media to do for you. You are not likely to reach homeless veterans, although many do still have phones and access to social media, so are you hoping to bring awareness to people or to get assistance from your community?
Think about what you want your social media to do for your cause, then think about the user journey for the people you want to reach. What matters to them, what stories will help your cause, what information can help.
There is a great book called Contagious and you don’t have to buy it as I know your watching your funds, but there are YouTube videos of the author talking about the concepts and I think it would be very valuable for what you are trying to do, which is tell stories that are shared and to get people emotionally invested in helping you out.
I am normally not a huge fan of Facebook, but for this community and effort, I would consider being on Facebook, as well as Instagram.
Lastly, hit your local VA, CAP, VFWs, and recruiters, to find ways you can get them to share your new organization and efforts, as well as to find out more information for all of the above.
Again, thank you for your effort and for your service.
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Its amazing you are doing good deed for community. For starting your nonprofit, focus on these tips:
1. **Leverage Free Tools:** Use social media platforms like Facebook, Twitter, and LinkedIn to spread your message.
2. **Engage with the Community:** Share your story and mission; personal stories resonate.
3. **Volunteer Support:** Seek volunteers who can help with marketing and social media.
4. **Local Partnerships:** Collaborate with local businesses and organizations for support and visibility.
5. **Crowdfunding:** Use platforms like GoFundMe to raise funds and awareness.Good luck with your mission to assist homeless veterans!
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