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Has GA4 stopped tracking on multiple accounts for anyone else?
I work at an UK based agency, most of our clients are set up with Google Ads conversion tracking but we still have GA4 properties set up for them.
I looked at data for yesterday on GA4, and all of them show a 90% drop in traffic, sales and revenue compared to the previous day. Today, there is no traffic at all.
I managed to speak to support and they just tell me that the tags are not configured properly. I explained that this is happening on 15+ GA4 properties, on different web platforms, with different developers and no changes to the sites recently. They still think it's an issue with tag configuration.
I think it's some sort of outage on GA4. The weird thing is, we are important GA4 sales and revenue as a Secondary conversion action on Google Ads, and those have highe revenue for yesterday than what the GA4 interface shows.
I'm not sure what's going on. Any ideas? Also, any alternatives to GA4 that you're using and are happy with?
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1 Reply
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Data is about 24 hour “delayed” in GA4. Data for today won’t show up until tomorrow. I know if I look at yesterday’s data right now, it will be slight less than if I look at it at 12pm EST in 4.5 hours.
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My assumption is that it’s some sort of outage as well.
If you are looking for a privacy focused alternative, try Abralytics. I am the owner and even built it out to cater to agencies.
https://www.abralytics.com/website-analytics-for-agencies
Give it a try and shoot me a message if you have any questions.
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