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Has anyone on here used Google Ads SEM successfully despite being in a restricted business category?
Location: USA
I created a B2B small business registration business (e.g. Legal Zoom, IncFile, Tailor Brands) that is getting flagged by Google Ads. We are getting rejected in both the verification process, as well as our campaign getting disapproved for being in the category of ‘Government Documents and Official Services’
The policy states, “Only certified governments and authorized providers may run ads that promote direct acquisition of specific government documents and services…An authorized provider is an advertiser that has been given explicit permission by a government to provide a specific government document or service. To be considered an authorized provider, your domain must be linked from an official government website and explicitly referenced as authorized by that government to provide a specific government document or service”.
We’ve received an acceptance letter that verifies our status as an authorized provider of certain documents, as well as a backlink from a government website.
Despite providing what has been requested, we are constantly being rejected. We have tweaked our campaign and reached out to customer support separately from appealing. We’ve received nothing other than canned responses stating to review the policy. We have now recently been reaching out to Google Ads Specialists and other third-party companies. We’re at a loss with how our competitors are able to market the same services with similar keywords and headlines.
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1 Reply
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I work in a different restricted business category. Are you getting any reason why your documentation is not being approved?
Sometimes they are fickle with what kind of docs they’ll accept and if there is an alternative document you get, get it.
Also a word of advice for your mental health. It’s best to accept now that things are going to be a pain in the ass forever with Google. They might not be, but they probably will.
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Yes
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