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Half of Google’s decisions are to improve search results; the other half is to make more money and defend its dominant position as a go-to search engine.
Prime example of such a behaviour is AMP.
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1 Reply
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ok, and?
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Let me help you with that statement: 100% of Google’s decisions are to make more money.
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Yes, Google is a business and their goal is to make money. That being said, sometimes you can leverage that fact to your advantage with SEO if you’re crafty enough.
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monopolies suck
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It’s almost as if Google is a business and they get more searchers by providing the best answer to user queries. Almost as if they don’t exist to kiss SEO ass.
Get real, SEO folks are the leeches here. They’re the ones coming in, attempting to game the system and make money from Google.
SEOs need Google. Google doesn’t need SEOs. Google would provide results just fine if SEOs didn’t exist tomorrow. SEOs would be out of jobs if Google was gone tomorrow.
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Improved search results (a better product) = more users. More users = more ad revenue.
It’s that simple. In fact, that model is generally how most business should work.
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No google is all about the money, if good serps keep people coming then it is good for the money
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Ppc outperforms SEO
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Actually Google has always been about keeping you on Google. I know, sounds counter-intuitive – you click off google when you search.
But I’ve spoken to many Googler’s over the years, and they’ve all said the same thing – keep people on Google as much or as long as possible. The more eyes on a google product – whiether it’s news, images, or videos, social media (remember all the failed attempts at social?) that’s been the goal. Because they know search is a quick trip.
So adding AI results to SERPs makes sense. Keep people on Google longer keeps them away from non-google sites.
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