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Growing Frustrated with SEO Hire
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Most of the time the website owner itself cannot understand what consitutes as a good content and what isnt. If you can tell so clearly that the content is awful, why dont you write it yourself, or ask for writing test before you hire someone? You just sound like you have no idea what your are doing.
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A firm that specializes in SEO will run you $10,000+ a month. If the guy you hired is any good at all, $60 an hour is an absolute steal. To me, it sounds like you need to set clear goals and outline exactly what you are looking for.
I’d also have someone else write content (but you do need it), and let the SEO guy focus on, well, SEO.
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In SEO it’s like 90% are good at sales but suck at seo. The good seos are usually charging around $1k-$3k per month. For local service businesses we usually charge about $1500 a month in cities with low competition.
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Using ChatGPT is ok, But Copying and pasting is not ok. He must use his mind and his thoughts on particular content. Everyone knows that Content is still King in the market, so focus on the content not just copy and pesting process.
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Drop him and get someone else and pay a little more for quality. You clearly don’t trust him and never will.
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Haven’t looked at the comments but pretty sure everyone is gonna tell you he’s scamming you. But I’m gonna offer a different insight. He doesn’t know your industry or your business. No one can write better than you because you’re the only one that understands all the details. Ultimately you still have to edit it. It’ll take some time for him to catch on what you like and also to understand the business. Unless you hire a writer who has knowledge of your industry, you will never have perfect content to your liking unless you write it yourself.
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This is going to be a really unpopular opinion, but here goes.
I’ve never found a good SEO, and I’ve used heaps. The best thing I ever did was learn how to do SEO myself and did it for my own companies. So many people think that SEO is some sort of magic trickery that only people “in the know” can do. Well, it’s not. There’s really nothing technical about SEO (or very little). A LOT of SEO comes from thinking about what questions your potential customers are looking up on the internet, seeing what results come up when you search those questions, and then writing an article that blows all the other articles out of the water in terms of easily digestible information for your viewers. You’ll learn many writing tactics along the way, too.
Think about it this way, there’s no way an SEO will know as much about your industry as you do. You wouldn’t hire a carpenter to write for you if you’re a gardening business, would you? You know all the intricacies of your own industry, so you should be the one constructing the articles and writing them. But firstly, learn about SEO. You’ll be glad you did. It will free you from ever having to hire another SEO. The modern day successful businessman either has to know SEO, or have a product that doesn’t require SEO (not much competition).
That’s my unpopular opinion, but it’s worked for me for about the last 10 years ??
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$600 is not gonna cut it for all-in-one SEO, that’s creating content, on-page SEO, linkbuilding, etc.
Usually, when you hire an SEO, they will go ahead and outsource “content writing” so they can focus on the “real SEO” part.
Most probably, ChatGPT is his way of cost management, but not the right way.
I suggest using the budget to hire better content writers with SEO knowledge, then dedicate your time on handling local SEO, being a home inspection company.
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Hey man, ideally your ranking in search engines should be based on your offer to the community you’re serving. Search engines need trust in that you can do a good job, without charging too much. For that it helps to have reviews, and some updates to a business account hosted by the search engine. It helps to show that you’ve been doing home inspection for a longish time, even though you just opened your new company Reviews, you have to drag them out of people. Or, provide exceptionally good service all the time, so good that some feel inclined to help you with a great review.
If you’re comfortable with it, throw a short video of yourself on your website talking about what you offer. That looks trustworthy.
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$600 a month! Damn, I would just check to make sure your website is working and make a few tweaks here and there. I wouldn’t even start to “care” about the work until $1,000 a month.
So you caught him doing what you paid him for… fail to see the problem. Yeah, the SEO can probably do it better, but again $600 a month…
Further reading the thread; you get monthly reports and you get to micromanage the process. No disrespect intended but you are not a good client.
How much is a lead worth to you? How competitive is niche in your location? What are your actual goals?
Besides, ChatGPT wouldn’t be that erroneous. Sounds more like you got a SEO who just exports their work to the lowest bidder on Fiverr.
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I don’t know about your hire, but it does take time. I’ve been a developer for over 15 years and just recently started a hobby site. It has been 4 months and only now am I starting to rank. It takes time and a well thought out SEO plan. If you aren’t happy with him, let him go and find someone else, be prepared to start from scratch though. A lot of good SEO experts here, some may be willing to do it for $600 a month.
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Moat popular hourly rate is around 70 and you are not bad. But the issue is what can he/she do with in 10 hours….
I have a suggestion which is hire seo person someone as v.a but check the results of these 10 hours after a month. If the curve of your site visit or leads increases then u are on right person. Today issue is not how to make a profitable business online but how to find right employee for your business.
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