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Google Shopping Changes
Google is showing optimized free ads. I seem to
Have lost all these spots with the new change. How valuable are the free ad spots? -
3 Replies
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they trying to eat into e-commerce marketplace and increase revenue on using paid ad to get top pos akin to Amazon.
Those zero percent seller fee will slowly increase to an unreasonable rate afterwards.
Honestly this will have a huge impact on the industry if it’s being adopted by the mass market.
Google is legit getting too big for our own good and I can’t tell you not to do listing there cause I know how it will impact your bottom line also.
I just hate how they use Covid situation as a way to promote this even though we know in the Long run it will impact all of us negatively.
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What is the CPC of said ads?
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If you are talking about Surfaces Across Google, you should add the following onto your Link Attribute filed in the shopping feed:
&utm_source=google&utm_medium=organic&utm_campaign=shopping&utm_content=surfaces_across_google
….also make sure in Google Analytics that the Property Settings does NOT have the boxed checked about over writing manual UTMs. Then you can look up how Surfaces Across Google is translating into sales vs paid shopping ads.
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