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Google removing the credit card payment option for thousands of small businesses is a monopolistic travesty.
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It’s only for accounts that have dedicated sales reps. So it’s likely there is going to be a payment threshold for monthly spend. If you’re above that, you have to switch to invoicing.
wTF google
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Basically the only reason I have a few cards is for the return on ad spend. Wtf
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while i get the frustration, believe me, do you know of any other businesses that accept 100k spend a month on credit card? i feel like most business thats conducted at large spend levels is done via invoicing.
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My company is in a panic right now over this shit. oh, and all has to be done by July 31st???? GTFO google
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Google’s monthly invoice billing usually comes with NET30 payment terms. You will have at least 30 days from date the invoice is generated to clear the payment, and in practice Google usually provides an additional 1-2 week grace period. So for June 1-30 ad spend, the invoice gets generated on 1 July (there’s usually a few days delay there too, but let’s ignore that), and the payment will be due on 30 July, with grace period until 7-14 August. All of this is interest free. I don’t think any credit cards offer interest-free repayment periods that long.
Yes, Google will have to approve your credit limit. They do this based on your account’s age and past payment history, so you should easily get $200K+. Yes, you will lose the points/cashback on your credit cards. But as others have said, I can’t think of any other businesses that accept $200k+ recurring monthly payments on credit cards, so this would be no different.
If you’re able to pay $200k/month on a credit card, your business should be able to qualify for a sizeable line of credit with your bank/credit union, which can then be used as revolving credit for Google ads payments. That too at much less than 21-25% APR than credit cards. Maybe that “benefit” could offset your cashback losses if your business usually carried a credit card balance.
Last note: the switch in payment method could also be related to Google’s advertiser verification process and increasing transparency for searchers. All invoiced advertisers need to go through that process; can’t remember if credit card payers need to as well.
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Am I the only one that thinks the payment method experience is absolute trash? What mix of boredom/meth taught the UX team that being a literal jerk is how you support advertisers?
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It’s simple, google doesn’t want to pay 0.3% to the banks for each card transaction. It adds up. Rhey started with large advertisers first, now it’s everyone. They do it because they know they will make more money this way, the small advertisers who will stop advertising will be substituted by the big ones. They just don’t care. I’ve stopped using google search myself for over a year now
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This shit is a good example of why I want to get outta PPC after just 4 years.
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Wow
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Your anger with copy writers is misplaced
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I really hate not having Google pay. Relied on it
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This is a really bad thing for Google to force this on business owners, many of which rely on credit cards and even some rewards from credit cards, to run their business. This is essentially another example of Google’s monopolistic behavior. I think all advertisers should band together and complain to their Google reps and make noise in the media about this. We should all spend less and lower our bids if they continue down this road, and vote with our wallets! Let’s get our Congressmen involved to tackle this anti-business unilateral behavior which might even be illegal. Let’s band together and spread the word far and wide about this that we don’t agree with this and it will cause everyone to spend less with Google. As a business owner, I feel like this is absolutely an over – reach by Google and a prime example of corporate greed on their part. Google needs to hear advertisers screaming about this issue…in their support channels, with account reps, in the media and places like this forum. We should all move over to the Google ads support forums and complain their as well. We shouldn’t stop until the reverse this terrible decision!
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Another example of Google caring less and less about small advertisers. This won’t impact large agencies and big brands. It’s so sad to see the slow decline of Google.
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What are some alternatives to Google Ads? Anything?
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They will probably give up on doing this, they will loose a lot of money. It is already happening with the account verifications.
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