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Google PMAX is finally going to be getting asset-level reporting! What other insights would you like to see in PMAX that you could learn from / help you optimize?
Being able to better A/B test on creative with conversion metrics for each asset will be great.
But what else is on your wishlist for PMAX? What other segmenting options/insights would be most valuable?
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1 Reply
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Where’d you see this news?
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Who cares if they’re going to continue to hide where PMAX ads are seen, why and by who… simply because they need to sell otherwise unsold ad space.
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Oh I dunno, maybe the ability to specify targeting, or what my ads will look like, or a full suite of bidding options…
You know, just the platform generally not acting like they’re the only adult in the room when we’re the ones paying the bill.
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Just show me where the money is going without the need to pay for 3rd party scripts.
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Ad placement reporting: Gmail, Search, Shopping etc.
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Demo and keyword reports
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