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Google not spending money
Hello Experts,
I have started to run google campaigns for one of my clients. This is a google ad grants account.
Campaigns have been published. They are out of learning phase and they are eligible.
Ad groups, ads, keywords and all other things are approved but still not spending any money. Keywords are on broad match. I have tried every strategy like maximize clicks, maximize conversions, manual cpc etc.
Can anyone guide me on this? Thank you -
1 Reply
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There are specific criteria for Google ad grants. You probably know this but I found if my whole campaign didn’t adhere to the criteria they didn’t perform. It might be some element in your campaign structure. Site link extensions or ad groups. They will eventually suspend your grant if you violate their criteria.
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Sometimes my grants keywords just couldn’t compete with the $2 cpc bid limit they impose.
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