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Google LSA – Metric Sharing
Hey,
I am trying to optimize my Google LSA accounts and gather information on what is possible with regards to metrics. As there is very limited information publicly available I thought we could crowd source it here.
I am a contractor that has categories for leads under 'Water Damage Service Provider'
Here is what my metrics looked like for July 2024 and I have an area that covers approximately 3 million people.
I am wondering what other people in this category of services are experiencing in terms of lead volume and ad impressions and Impression Rates. Is 23 leads in a month at the top of the possibilities? Is my ad impression to lead volume good (at 0.62%)?
MY METRICS ARE:
Total LEAD SPEND: $6,135.27 ($820.12 expected credits)
Charged Leads: 23 (22 phone, 1 text)
Ad Impressions: 3702
Top Impression Rate: 100%Absolutely top impression rate: 86.22% -
1 Reply
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That seems insanely high at $230 per conversation.
Are you doing PPC what are your prices on that?
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Have you tried the tried and true traditional Ad Campaigns vs LSA’s?
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LSA’s are heavily depending on location/service area. I have done it for a ton of lawyers and their practice area/service location makes the biggest difference.
Even for them it was in the $100 – $300 range (depending on the service offering), $230 seems very high, have worked with plumbing clients (not exactly the same area) they were around $50 cost per lead.
I would personally drop my spend somewhat, looks like google is tacking you with a premium as it sees you as someone who is willing to pay. Also as suggested test out traditional ads as well
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