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Google Local Service Ad Call Volume Dropped
We have a client whose call volume from Local Service Ads has dropped dramatically since mid-May. They get a bunch of reviews, they answer their calls, and it doesn't appear much has changed.
It was right around the time when this article came out, and Google said that proximity was no longer a ranking factor for Google LSAs.
What "optimizations" can we do for LSAs? Have any of you experienced something similar?
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1 Reply
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Have you tried testing the different bid strategies available in LSAs? I’ve had some success with just trying different ones and seeing what works. Doesn’t always seem to make sense to be honest, but it does help.
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