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Google Lead Form Extension
I have a decent Google rep and on most calls she recommends adding the lead form extension in Google Ads. It looks like I’ll have to do some upfront work with Zapier to get our CRM to communicate with the forms, but that’s not really going to be worth it if the leads aren’t good.
Does anyone have experience with the lead form extension? What’s the lead quality like?
If you need the industry for a more informed response, I’m looking to do this for a client in new home construction.
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1 Reply
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If you have a simple ask (lead-magnet) that can easily convert directly in the ad then these are worthwhile to run as it’ll boost conversions.
But if you’re trying to get people to spend money or you have a complex offer/service, these aren’t worth it.
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