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Google Display Network- Childish Gaming Placements
I used to be a big believer in Google Display Network. Our team would create ad sets to place in front of our ideal audiences in display format. Nowadays, whenever I go to the "where ads showed" section of my display campaigns, I get nauseous. The amount of impressions and clicks that are on childish, toddler-like gaming websites has reached a ludicrous amount. You used to be able to rule out game sites / apps, now it allows you to rule out game apps, which leads to unacceptable placements on toddler game websites. Anyone have any solutions to stay out of blippe websites on GDN?
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1 Reply
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Placement exclusion list, I initially did a search and grabbed one online then just kept adding any placements I found to it.
It’s the only reliable way I have found to exclude these sites
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