• PPC

  Google brand campaign CPA increased significantly?

  Posted by Numerous_Ad_5508 on April 7, 2023 at 8:08 pm

  Have been averaging around a $5 CPA but so far this month the CPA is around $90.
  No usual search terms and no unusual “other” search term spend.
  No major change in spend across locations or demographics and auction insights not showing unusual activity.
  There hasn’t been any PR that might equate to a burst a of traffic. I’m baffled. Website has been working fine as well.

  What could be causing this??

  Numerous_Ad_5508 replied 2 years, 2 months ago 2 Members · 1 Reply
• 1 Reply

• 

  Western_Cup4942

  Guest

  April 7, 2023 at 9:13 pm

  So you have much higher CPC prices or much lower conversion rate. Which one (or both) is it?

• 

  spacecanman

  Guest

  April 8, 2023 at 1:51 am

  I am seeing the same kind of issue. My CPC were also very low (in the .10-.15 range and now they are at like .60). Digging into it more, seeing a lot higher volume of unbranded queries sneaking into my campaigns.

• 

  riskfreeppc

  Guest

  April 8, 2023 at 4:47 am

  Are you using automated bidding? I was using target impression share but that the exact same issue. Switched back to manual bids and avg. cpc returned to normal without losing impression share

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