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Google Algorithm Update Effect on Website seo & ppc
i recently started working on the ppc and seo of an ecommerce platform. the brand has had performance decline ever since the August 2023 Broad Core Update from google. despite my efforts of refreshing campaigns and seo the performance improvements are not where they were before. ppc shopping campaigns have little improvement even after updating the product descriptions. after comparing 2 competitor platforms, i noticed the same decline for them as well. has anyone faced this and how did you remedy the declining performance particularly impressions, clicks in google search console
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1 Reply
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Competitors could be out bidding you. Not sure what campaign refreshes you did… but maybe new campaign set ups are needed. August 2023 is a long time ago… could be multiple reasons why PPC has not gotten back on track. Maybe it has to do with what this client sells?
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