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Google Ads Tracking
For no explained reason, our Google ads campaign for one client that we’ve been running for years with a lot of success are no longer tracking in Analytics/not tracking conversions anymore, except one campaign. It’s not tracking sessions, conversions or anything (minus one campaign for some reason), even though we continue to drive a lot of clicks.
However, our Referral tracking in analytics is now seeing a ton of activity at the exact time that our Google ads tracking randomly quit on us, although we can’t attribute it to any campaign and can no longer run our campaigns on max conversions because of this.
After checking everything we could think of, and speaking with numerous Google people, and them escalating to the tagging team, they have come back and said it’s not an issue with the Google tag and are therefore closing our case.
Has anyone experienced this? I’m dumbfounded at this point.
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1 Reply
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Are you seeing the ads.google.com URL listed in your Referring URL’s in Analytics?
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I have a similar thing happening with one client right now with GA4 -> Google Ads. I know they’re getting leads because I talk to the owner regularly (and GA4 pulls conversions on a delay), organic traffic is nearly nonexistent, and the keywords are lined up perfectly with the conversion and the lead’s request/inquiry type. It’s bizarre as hell.
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Has someone turned off auto tagging in Google Ads Account Settings?
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There’s a few things to look at, and this can be a normal issue with analytics. If the client is Ecommerce and you’re importing sales into Google Ads from analytics, then yes this is a normal bug for analytics, I have yet to convince Google support of this nor gotten a real explanation, but I have a ecomm client where 70% sales showed in GA4 and UA coming from Google organic, and rest from Google Ads. We decided to pause Google Ads and low and behold all sales tanked until we turned ads back on. No idea why it struggles classifying it’s own platforms.
If it’s lead Gen, is there a reason you’re going from GTM to GA4 to Google Ads? Have you done the preview in GTM to verify the triggers are firing correctly? If they are firing correctly try going directly from GTM to Google Ads. In GA4 you should be able to go to the real time board and also verify in there when specific events are firing (this can though be a bit buggy)
Using 3rd party forms or checkouts always complicate tracking original sources accurately, if you’re using a 3rd party and can add analytics to, as well as adding a thank you page on that 3rd party, we’ve been able to retain original source that way.
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