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Google Ads / Meta Pixel – is de-duplication merging or discarding?
I'm trying to combine browser- and server-side tracking for both platforms relying on transaction ID to let them de-duplicate each conversion.
I'm thinking about that because with browser-side tracking I can more easily provide cookies and UTMs, while I can quickly enrich server-side calls with enhanced conversion / advanced matching data.
But I'm not sure if that would even work as expected.
Is de-duplication simply about discarding any consecutive events or can it merge data together to maximise data tracked for certain conversion?
Tried to search any information about that, but well… those platforms are not very transparent.
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1 Reply
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De-duplication merges data, not discards. Google/Meta docs can be unclear, but this is the gist.
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