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Google Ads Maximise Conversions drains my budget
I’m new to Google Ads, so obviously don’t know anything compared to people on this sub.
I’ve been running a campaign for around 8 days for a product which makes me between £8-10 per order, I started with the Maxmise Conversions, but found I was hardly getting any conversion and my budget was getting spent extremely quickly. I had my budget set to £15 per day but it literally gets drained by the time I wake at 8pm GMT my campaign is paused as budget has been spent, I changed it up after 5 days to Target CPA, but found that got me just a couple of clicks and only 41 impressions.
I’ve signed up to ahrefs to try and get myself some other keywords to target and have around 20 keywords for the campaign.
As for Ads I have 4 Exp Text Ads & 1 Responsive search ad.
[https://imgur.com/2syJPS3](https://imgur.com/2syJPS3) – My campaign, I’ve spent nearly £100, got 3 conversions each making me around £8-10 profit.
I think I may not have been patient enough and should have maybe stuck with maximise conversions from day 1 and not mixed it up.
If anyone has any advice it would be greatly appreciated.
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4 Replies
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Ok, there is really good and bad news in your screen shot.
Bad/Terrible – 0.55% CTR (your targeting is off likely due to keyword match type or unrelated keywords)
Good – 2.8% Conversion Rate.I think you can really boost the improvement here with a few small tweaks.
– Your targeting is off. Your CTR cannot be that low unless you are targeting keywords that do not match your product or ad. Be sure you are using Modified Broad Match, Phrase, or Exact Match. A baseline CTR should be 10%+. 20 keywords is not a lot, so I think you may have added them as Broad instead of Broad Match Modified/Phrase/Exact.– Go to Tools+Settings, click “Negative Keyword Lists”. Create a new list named “Negative – Master”. Then go to the keyword search term report (google it if you have to) and start adding any irrelevant terms you see in the report to this negative keyword list. Then, apply the negative keyword list to your campaign using the “Apply” button at the top of the page or in the Negative Keyword List overview page by selecting it and choosing “Apply to Campaigns”.
– Check your location targeting as well.
– Try running your bid strategy as “Max Clicks” for now until you get a few conversions. tCPA will need conversion data to work well. Target Conversions *can* work with no data, but it won’t be better than Max Clicks to start imho.
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1: change the mode to maximize clicks
2: your 0.55% is very low. Industry average is 2%. So, yours should be 4%. This means that your ad texts are good.
3: text ads should follow this way. Headline 1 – the thing customer is looking for. H2 – the best aspect of your business. H3 – CTA.
Example- Buy black leather shoes | 100% refund and free shipping | Order now to get 20% off
4: you keywords are not good enough. Check SpyFu and SEMRush to see what keywords are your competitors using. Both allow free trial period.
5: in the beginning, always use broad modified keywords or exact keywords. Google what it is.
6: If you still are not getting conversions the watch the google ads course and landing page course by Isaac on Udemy. The course is only of 10 bucks.
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Start with manual cpc. Never automate anything until you have a stable campaign.
Revise ad copy, see what the competition are doing.
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Based on information that my Google reps have shared with me, Maximize Clicks is essentially a “starter” bid strategy that is meant to gather conversion data for more advanced bid strategies to use (tCPA, target ROAS, etc).
Also, the general recommendation for running tCPA is to have your daily budget by 10x your tCPA goal i.e. if you want to hit a $10 CPA, your daily budget should be $100.
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