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Google Ads Keyword Planner Alternative for Forecasting
Hi! It’s recently come to my attention that Google Ads is beginning to phase out the capability to manually modify the conversion rate within the forecasting section of Keyword Planner.
Our team relies on this heavily to create more accurate budget recommendations and volume forecasting for different products/ services per campaign based on our own benchmark data we’ve collected for average conversion rates.
The new automated conversion rates are based on overall account average – which is especially ridiculous if you are running branded campaigns that will completely inflate the average.
I’m looking for recommendations on alternate tools that provide **forecasting data** including CPC’s, CPA etc. just like Keyword Planner but where I can continue to manually input CVR into the plan.
I’m aware of SEMRush and other similar keyword planning tools, but as far as I know, they don’t allow for the precise forecasting that we’re able to get with Keyword Planner.
Thanks for your help!
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1 Reply
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Maybe this doesn’t solve the problem with a shiny new tool, but if you like the rest of the forecast data in the keyword planner, could you download it to spreadsheet, pull the forecast values into a new tab, then calculate your own conversion rate and conversion value?
It seems to me that of the stats offered in the KW planner, conversion rate is the easiest thing to calculate yourself. A Google sheet could do this math for you easily, and it would only cost a couple extra clicks. If you need a shiny report, maybe you could set up a pipeline to generate reports via Google Data Studio? With some developer chops you could also automate this whole process, but that’s neither here nor there.
As an aside, do you find those forecasts accurate? I’ve found them to be pretty much sheer witchcraft. Every now and then a campaign does exactly what the planner projects. Usually my performance doesn’t remotely represent the forecast.
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