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Google Ads for clinical psychologist, questions
I am going to run a campaign for my psychology services, it's just me as a clinical one from Brazil (it's going to be a bit difficult mentioning prices, but I will try my best). Since I still need to gather some patients, it will be difficult to spend a ton on ads, it's better to concentrate my budget on a day of the week or split among the days? For example (i will use dollars). 5 dollars each day weekly, or 40 dollars just on Wednesday?
I am running on maximize conversions on my web page just for my local city. -
1 Reply
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On that budget, don’t use smart bidding. I’d just pick your monthly budget and divide by 30. No sense in going on a schedule unless you can’t pick up the phone
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that is a very low budget, are you hoping for calls or lead forms? If calls, only run ads when you are guaranteed to be available to answer them or you will waste your budget
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I would suggest just run a few days a week. Like Monday and Tuesday. Your daily budget needs to be at least 2 or 3 times what you expect the cost per click to be. It will get a click or 2 and then turn off for the day.
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Having run ads for a mental health services client in the past, it’s an advertising category where you’ll want to be careful with your ad copy and landing page content. As google states “Ads shouldn’t target users in ways that exploit their difficulties or struggles”. The guidelines are under google ads personal hardship policy.
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* I have the same experience and that’s what you will have to do :
* If you upload the customer match list, it will not affect the positive or negative performance of your search campaign.
* The customer match list is good to use when you want to exclude them from your search ads if you don’t want to bid for those customers or want to bid with a lower or higher bidding than new customers.
* The customer match list is good for the Performance Max campaigns as audience signals. It helps the algorithm learn faster about the profile of your customers. -
When working with a low budget, you have to narrow your targeting as much as you can.
Here are some steps you can take:
* **Target a Small Area:** Focus on a 5 km/miles radius around your office. You can set this by going to Campaign Settings > Locations > Enter your location and select radius. Make sure to choose ‘Presence’ under Location options instead of ‘Presence or interest.’
* **Use ONLY Exact Match Keywords:** Only bid on exact match, for keywords that you think people would search for when they’re ACTUALLY looking for a psychologist.
* **Review Search Terms Regularly:** Check your search terms report weekly and add search terms you don’t want to advertise for as negative keywords to avoid irrelevant clicks.
* **Schedule Ads ONLY During Working Hours:** Set your ads to run only during your working hours so you don’t miss any calls generated by the ads.
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