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Google ads. CPC is 40 times higher than the estimations.
Hello.
I made an google ads call only ad for my business and the estimated cost was 0.39$ per click with a budget of 10$ per day.
It was estimated that I’ll get about 180 clicks per week, it was more than enough as I run my business alone and if I can get 4 or 5 calls per day it would be great.But I ran it for 3 hours and I saw that it used 80$ for 4 clicks so I stopped the ad.
I saw that Google ads can use the double of your budget in a day but in this case the cpc is about 40 times higher than what was estimated.
What happened ?
I’m scare to run it again as my budget is very low for the moment. How can I get the right cost per click ?
Thank you.
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1 Reply
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Don’t use automated bidding, use manual bidding (without Enhanced CPC) to control your costs. Google “estimates” are just that, estimates. They’re not guarantees.
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The daily budget of $10 will end up being the average amount spent per day. So if you run it for 30 days, you won’t spend more than $300 even if some days you spend more than the $10 budget.
To echo other people, use manual cpc. That will help control your costs much better. Plus you can have more control over tweaking bids for individual keywords. This would be best for a small budget campaign just starting out.
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Use maximize click bidding with a bid cap. Your estimate probably included the display network, and not just the search network
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Sounds like automated bidding –
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So there are a few factors at play, 1 is the time you started your ads, if at the end of the month, google most likely will try and play catchup and push to spend your budget for the month. They look at your ad spend on a month window, during this month window their automations (all bidding methods) can at any point double your daily budget if it feels youll get more conversions or if its trying to reach your monthly ad spend (daily * 30 typically), it can also double your keyword bids (manual bidding without enhanced may still be immune to this, but ill have to double check).
Auto bidding rarely works well right out the gate, recommendation is use manual bidding with or without enhanced and set your bids to what the estimate stated and see how that goes, and increase as needed. You dont always have to be at the first of page bid to see impressions and clicks.
Lastly since you mentioned running them yourself with a low budget, look over these issues weve seen this past year with all of the changes google has been making, it may help you find possible issues and fixes: https://mdmppc.com/google-ads-not-working/
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