• PPC

  [Google ads] conversion tag VS conversion uploads

  Posted by MrPoopyFaceFromHell on March 15, 2023 at 9:45 am

  More and more people are blocking cookies/ad-domains etc.

  So I implemented a basic server side conversion tracking. In essence all gclid visits are stored in the customers’ session and when they convert I store the last gclid along with their order (as meta data).
  Every day I get sent a list of transactions with their gclids.

  My question:
  Is it better to just drop the google ads conversion tag on the order-completed page and just send the list of transactions+gclids by Google Sheets to Google Ads?

  ATM I have 2 purchase conversion-actions. 1) Purchase (by conversion tag) and 2) Purchase (by upload).
  Both actions are supplied with a transaction ID. But it seems the transaction ID only has a use within a conversion-action and not over all actions.

  MrPoopyFaceFromHell replied 2 years, 3 months ago 1 Member · 0 Replies
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