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Google Ads Conversion Insights Gone? New vs Returning
Has anyone else lost the ability to segment Conversions by new vs returning customers in Google Ads? You can find the data in Campaign>Segment>Conversions>New vs Returning Customers
We had a decent split of new, returning, and unknown conversions in Q3, but somewhere in Q4 the unknown segment grew to 100% of the conversions.
I’m worried that this “missing data” is affecting our bidding strategies. Any advice on how to trouble shoot this?Cheers,
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