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    Google Ads Conversion Insights Gone? New vs Returning

    Posted by BrianC22 on March 2, 2023 at 6:33 pm

    Has anyone else lost the ability to segment Conversions by new vs returning customers in Google Ads? You can find the data in Campaign>Segment>Conversions>New vs Returning Customers

    We had a decent split of new, returning, and unknown conversions in Q3, but somewhere in Q4 the unknown segment grew to 100% of the conversions.
    I’m worried that this “missing data” is affecting our bidding strategies. Any advice on how to trouble shoot this?

    Cheers,

    BrianC22 replied 2 years, 4 months ago 1 Member · 0 Replies
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