• PPC

  Google Ads Choosing only the most specific Audience Segments for Standard Shopping Campaign?

  Posted by PPC-Beginner on August 17, 2023 at 4:41 pm

  In Google Ads you have a different index for different audience segments. Google says as higher the index the more specific its for my brand. When I choose an audience in a standard shopping campaign, should I use only the most specific one or should I use all available?

  My market is big enough and I will not use the TAM either. This is why I think choosing only the most specific audience should be the way to go. What do you think?

  PPC-Beginner replied 1 year, 10 months ago 1 Member · 0 Replies
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