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Google Ads – breaking down campaigns
Hi everyone!
I am working with a client that does plumbing services. Everything looks good to be honest, but when I checked the plumbing service campaign, the most no. of conversions comes from their [brand name]. Literally 95% of the conversions came there.
I'm deciding whether to create a separate campaign or ad group for branding, or just not to mess it up, should I just leave the current campaign, then have a new campaign for plumbing services? That way, I don't really mess up with the branded keyword performance by transferring campaigns. Any insights will be much appreciated!
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1 Reply
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It’s generally best to break out branded into its own campaign. You can do this as you would build a typical campaign or use Google’s brand lists.
The main benefit of this is to have control over spending on branded, typically you want to have enough budget to cover all queries. And you can then have a better understanding of how branded contributes to conversions and sales.
If you build this out into a separate campaign you should also block your brand in other campaigns with negatives.
[https://www.youtube.com/watch?v=UTIwPkJgINU&t=4s&ab_channel=TenThousandFootView](https://www.youtube.com/watch?v=UTIwPkJgINU&t=4s&ab_channel=TenThousandFootView)
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you can filter out the non-branded keywords and turn this campaign into a branded one and have a separate campaign for cold traffic.. don’t forget to add negatives
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