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Google ads
What’s the best way to handle a 100$ per month ads budget?
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15 Replies
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What do you mean by handle? What do you have to handle exactly? Just put a $3.3 daily budget and move on with your life.
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Well if you are on PPC for the fun of it, just try absolutely anything and if it doesn’t work, go on another direction.
Although i would suggest you would be better off learning the basics first so you can get where you want faster.
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Advice? Spend more than $100 per month if you plan on making any return from your ads
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Honestly it’s not enough to get any results regardless of niche imo. Could use it if you’re using it to learn the platform though.
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Im just like u in the beginning. my advice to u is, put on your ocd cap on quality score.
I spent $2000 and get one sale of $20 with $4 profit. this was in 2020, I got frustrated and left google ads. (facebook was the main reason why I give up on ppc. they ban accounts without any reason)
and then early this year, got back to ppc because i have no other thing to do. I work on my quality score, bring it to 10/10, I spent $200 and get back $1400. (I do lead gen for car dealerships)
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Spend it on something else
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1 single exact match keyword. Search campaign, disable all partners.
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Save for 10 months till you can spend $1,000.
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Smart campaign.
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I disagree with the people saying you can’t get any results with this budget, but they are going to be extremely inconsistent on such a small daily sample size.
Let’s say your industry has a $1 average CPC and 2% average conversion rate to sell a product. Assuming you magically knew the right keywords to target from the beginning, after 1 month, it’s not unthinkable that you may end up with 100 clicks and a sale or two.
But you’re going to have some months where you get lucky and get two sales and could then go three months with nothing. You’re basically gambling and hoping you get lucky once in a while with a tiny budget like that.
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Assuming you have robust conversion tracking I’m place (GA4 imported)
Then
Increase budgets
Raise bids/decrease ROAS target
Broadmatch
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Sometimes I think of “the min effective dose” like this: what will it take to make a pot of water boil? Depends on the pot and amount of water (business model) and how you’re heating it up.
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As someone who has worked at Google, I can tell you that with $100 per month of ads budget, you need to ask yourself what you’re looking for. A meaningful roas can be hardly achieved given that you won’t give the Google Ads’ ML algo enough time and data to learn who your target audience could be even with all the correctly set up keywords, audience targeting. If your business is still growing, aka early stage, you will be better off saving that amount of money and reaching out to customers yourself and see if the solution / product you offer ACTUALLY solves a problem for people. We have had tons of complaints from customers who are rising artists, e-commerce owners who have $300 per month to spend, but gotten virtually no meaningful results.
You should never bank on Google ads to scale when you’re still small. You should invest more on the solution/the product when you are still in early stage. Google Ads is nice to have when you’re bigger.
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Local smart campaign if your dead set in doing this.
Set it and never look at it again. If you do you’ll be reminded about how stupid of an idea this is.
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Hello,
Strive to accumulate funds diligently over a span of ten months, until you achieve the financial milestone of having $1,000 at your disposal.
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