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Google Ad Impressions and Clicks went to zero
A couple of weeks ago a Google rep called me like they usually do to see if they can improve my campaign. I don't really have much faith in the customer service based on previous experience but I decided to give it another shot.
I only get about 4 or so conversions a month (form submits) on about £600 so I told him this and he said he would help and told me to change some settings. One of the settings was enabling "Target Cost Per Action". I was sceptical about this because I heard that you need sufficient conversion data to use this and at 4 conversions a month I was sure I didn't have enough for use this.
I enabled it anyway and over the next few weeks I didn't notice any improvement, in fact my clicks per day reduced significantly. Two days ago I decided to take Target Cost Per Action off and unticked the box. When I did this over the next day my impressions and clicks dropped to zero, yesterday I got zero everything and today I have had 2 impressions. My keywords are on broad and nothing else to my knowledge has changed.
Why might this have happened? Is it just a matter of waiting a few days for it to reconfigure? Is there anything I can do it fix it?
Thanks
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1 Reply
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I’ll do my best to help you if you can explain what you mean by ‘turned it off’.
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I find that if make a significant change, like altering a bidding strategy, performance drops off for a day or two as Google Ads regathers data. Then performance picks up again, so hopefully isn’t anything to worry about.
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I had this happen (clicks to zero) about 2-3 times over a few years, caused by changed a google rep told me to make. (I’ve stopped taking their calls).
Maybe check the campaign’s history to double check the changes? Maybe there’s something else that was changed?
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Bidding changes are the largest changes to the account that you can make. Especially with an account that gets little conversions, opting in to automated bidding throws it all off. I would suggest you to give it a day or two. If nothing happens, I would go ahead and create a new campaign. I had experienced some campaigns getting “stuck in gear”, especially new campaigns that do not have a lot of data. Also, I would suggest for you to add some micro conversions to the site so you can have a bit more data. 4 conversions a month sounds like very little. Consider Meta to create demand as it sound like there is not enough of it to capture at the moment.
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