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Good strategy for pushing one product? Pmax? Ads? Low ad budget
I have one product I’m focusing on getting sales for , three total products on my website. I have ads set up for the product, it’s a muscle and joint pain relief rub. It’s on Google shopping too. I just started a Pmax campaign a week ago but after what Ive read on here not sure it’s worth it. My plan is to keep budget low until I get some sales and then increase. I have website being made over as I get a fair amount of clicks and no sales . I’m looking for a good budget conscious strategy to grow with, don’t want to waste money on Pmax if it’s useless for someone like me.
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1 Reply
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PMax needs a substantial budget and enough conversion data to work. Since you have a new account, you probably don’t want to touch it for now.
Manual CPC with Google Shopping should get you off on the right track. Given your site is done. Make sure to check your conversion tracking again after you’ve remade your website.
What’s your daily budget for the two campaigns right now? Also, what’s your Avg. CPC on the shopping campaign?
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I would stick with search if you’re trying to limit budget.
PMax works best with more signals. Clicks, sales are signals, but having more products helps too as you have greater range to generate the sales that help drive performance.
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Pmax tends to work better with more products but you can try it. Manual CPC will give you a lot more control to begin with. Pmax also can waste budget channels outside of shopping ads e.g. YouTube
Make sure it’s a feed only campaign
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At $15/day, you are going to struggle to make PMax work. Focus on a standard shopping campaign and build out the best shopping feed possible. With standard shopping you can also use the search term report to add negative keywords and make sure you are showing for the right searches.
Depending on your product’s price, you could take days to see just 1 sale. You can spend to much on ads but you can also spend to little that you don’t get any traction. The other factor is if people take a week to decide they will buy something after clicking on an ad, well you won’t see a sale for at least a week at the best of times. If you don’t spend enough, that could make it even worse at this time of year as everyone is focused on Black Friday and getting deals.
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If you have a small budget then no need for PMAX
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Even $20k a day can sometimes be too little depending on volume and product type
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Use a blank-asset PMax – set it up and when you’re creating an asset group delete anything that isn’t your url and shopping feed. If it complains, add a business name.
This will create a campaign that only sells your products in the feed, with all the support and optimization PMax provides. It’ll also, somewhat, serve towards your Brand which is also necessary and high-ROAS.
My recommendation is that if you have low risk-tolerance with your budget, be very targeted with your audience.
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