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Going from standard shopping to ?
I want to continue to increase my roas before boosting my budget. Currently I’m on a standard shopping campaign with manual cpc and know I need to switch to an automated bidding strategy so Google can use data I’m not seeing to optimize for lower CAC. What are my options? TROAS was my first thought but I keep hearing that you need a lot of conversion data and that 30 conversion isn’t going to cut it. Why isn’t there a way to just target conversions on shopping?
Making lots of improvements to website as well
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