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Genuine question, how do you stop people calling for jobs using your ad spend , I manage contractors
Genuine question, how do you stop people calling for jobs using your ad spend , I manage contractors
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1 Reply
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Add “jobs” as a negative keyword?
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You can’t.
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Select your campaign, go into audiences, select “exclusions”, select In Market – Employment and everything nested underneath. Basically, exclude people in market for jobs.
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Conditional logic or route them away from being used as an optimized KPI.
Conditional logic forms use If/then statements to dictate where to send people. So you would use this to eliminate job seekers from being counted as and optimized as a conversion.
Routing them away would involve temporarily or permanently creating a pathway for job seekers that they enter before they’re counted as a conversion.
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Check your match strategy. Also check demographic targets. It’s possible the job seekers are of a younger demographic so you can always test disabling 18-24 + unknown to see if that improves
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whats your feedback funnel for positive, small business calls. You need to tie that CRM back into Google Ads.
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Use offline conversion tracking
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I actually MAY OR MAY NOT work for Gads and investigated this issue in depth.
You need to exclude parked domains (in the advanced settings on “Content suitability”), some people own parked websites (those that only show ads) and the ads there can be from the search network.
These people advertise their sites on facebook, lying about job offers, free stuff, whatever, the point is for unexperienced or desperate users to visit their site.
Their goal is that these users will see and interact with ads, so they will earn some money since they own the site where the ads are shown.
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If you’re getting a bunch of random (often Spanish) job-seeker leads then it might be from click-fraud sites. I’ve written up how I solve this here if you’re interested in more detail (https://pete-bowen.com/how-i-stop-spanish-job-seeker-leads-from-google-ads). If you’re after a quick-fix that normally does the trick then:-
1. **Don’t advertise on Google search partners.**
2. **Don’t advertise on Google Display Network.** Both networks are usually responsible for more junk leads than plain old Google search. You’ll find these settings under Campaign -> Settings -> Networks.
3. **Turn off auto-apply.** If you allow auto-apply Google will make automatic changes to try improve performance. One of these automatic changes is display expansion. It allows your ads to show on the display network, even if you haven’t specifically selected it.
4. **Don’t use Performance Max campaigns for lead generation** without taking some precautions. You see, Performance Max campaigns show your ads on search partners and the Google Display Network – 1 and 2 above – which makes them prone to generating junk leads.
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