• PPC

  GCLID+GTM for CRM Process?

  Posted by RealHeadyBro on October 29, 2022 at 4:45 am

  Hey folks,

  I’ve read that you can use both GCLID and UTM tags in Google Ads. I want the UTMs for my CRM. So I figure I can just have auto tagging set up in the Ads account and then just add UTMs in Final URL suffix box?

  I know there’s a “Allow manual tagging (UTM values) to override auto-tagging (GCLID values)” option in GA – but considering the UTMs are just for the CRM, I should leave that UNCHECKED right? and let GA keep the GCLID?

  What IS the GCLID doing, anyway? Is that required for using automated bidding strategies?

  Thanks for the help.

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  i

  RealHeadyBro replied 2 years, 8 months ago 2 Members · 1 Reply
• 1 Reply

• 

  angrybody

  Guest

  October 29, 2022 at 5:03 am

  1-Yes

  2-Yes

  3- It’s Google’s encrypted version of UTMs. If you switch it off then you won’t be able to properly see performance data in Analytics at the campaign/ad group/keyword level.

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