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GAds, Observation Audiences Question
Hi guys,
Been a Paid Search person for a while now, with lean towards running Enhanced Manial CPC campaigns given smaller budgets. It was my underatanding that including (but not necessarily adjusting bids on) various audiences deemed relevant to the product/service or and locations can help the delivery algorithm have another factor to consider when trying to ramp up a campaign to switch to Max Conv or other auto bid strategies. Just taking a pulse on this thought, is including a variety of audiences without bids helpful, or just a waste of time? (Other than gathering data on the audiences and demos for potential adjustments once enough clicks have accrued.. ) let me know your thoughts, thanks! Also, aware Enhanced is going away soon.
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1 Reply
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Observation audiences without adjusting bids can definitely be helpful for gathering data, even if you’re not using it to directly influence bidding. John Moran calls this snipping btw.
It gives you insights into how different audiences engage with your ads, which could guide future bid adjustments or even switching to more automated strategies like Max Conversions. So, it’s not necessarily a waste of time—more of a strategic move to understand your audience better and refine your approach over time.
If you’re not planning to use the data to make any future adjustments, then it could end up being unnecessary. Since Enhanced CPC is phasing out, it’s a good idea to start thinking about how you’ll transition, especially if you want to leverage that audience data down the line.
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Including observation audiences without bid adjustments can definitely provide valuable insights, especially when transitioning to automated bidding strategies. It helps you identify high-performing segments you might not have considered. I’ve also noticed that aligning your [landing pages](http://ai.pipedata.co) more closely with specific audience segments can boost conversions without extra ad spend – something to think about as you refine your campaigns.
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