• PPC

  GA4 – Which is the “best” Reporting identity option to use?

  Posted by aknakukac on July 19, 2023 at 2:30 pm

  If I understand correctly the “Blended” option uses AI and other data the most and the “Device-based” method is more similar to the one used in GA3?

  I have a client who wanted to see the missing source/mediums that were previously there in the GA3 source/medium report, but were excluded from GA4’s Traffic acquisition report due to Thresholding…

  Is the data in GA4 “less accurate” when using the “Device-based” method?

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  Thanks

  Bence

  aknakukac replied 1 year, 11 months ago 1 Member · 0 Replies
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