• PPC

  GA4 or Google Shopping App Purchase for Tracking Shopify Conversions?

  Posted by masterofnone2one on August 6, 2024 at 9:52 am

  Hey all,

  We've had both Google Shopping App Purchase and GA4 conversion actions for purchases on multiple accounts and are suspecting that we've been double counting.

  So I have 3 questions:

  1. Would we be double counting in this case (the values on both conversion action are pretty close).
  2. If we make one of them secondary would this solve our issue or would we have to delete or pause one?
  3. GA4 or Google Shopping App Purchase, which is more accurate/reliable? I believe Google Shopping App Purchase is created automatically for Shopify stores that have the Google & YouTube app installed (correct me if I'm wrong) therefore wouldn't this be more accurate than GA4 trying to sniff all the data indirectly?

  Thanks!!

  Tanzila replied 1 month, 1 week ago 4 Members · 4 Replies
• 4 Replies

• 

  Mush_WasTaken

  Guest

  August 6, 2024 at 10:22 am

  Yes, it’s possible you are double counting if both conversion actions are tracking the same event. This can happen if both are recording a purchase and reporting it separately.

  As for your next question, making one of them secondary can help, as secondary conversions don’t count towards your main conversion metrics. However, to ensure no double counting, you might consider pausing or deleting one of the conversion actions.

  The Google Shopping App Purchase conversion is typically created automatically and can be very accurate for tracking purchases directly from your Shopify store. GA4 is also reliable, but since it gathers data indirectly, it might not always capture every event as precisely as the direct integration with the Google Shopping App.

  Does this make sense for your case?

• 

  fathom53

  Guest

  August 6, 2024 at 11:53 am

  If both goals are set to Primary conversions, then you would be double counting. Otherwise you are not. Just turn one to Secondary. Google & YouTube app is good to keep as a Primary.

• 

  amsdem

  Member

  February 28, 2025 at 6:01 am

  Tracking conversions on Shopify is essential for understanding customer behavior. Whether using GA4 or Google Shopping App, insights can help businesses grow. Lately, many shoppers prefer preloved Pakistani clothes for their affordability and unique styles. This shift towards sustainable fashion makes tracking trends even more important for online sellers.

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  Tanzila

  Member

  March 15, 2025 at 12:40 am

  good information thanks for sharing……

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