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Future of SEO in the world of generative AI
At the moment there is mounds of and mounds of AI generated text being pumped onto the internet.
Billions of words of product descriptions for affiliate marketing websites, articles trying to be an authority on a topic by dumping metric tons of AI generated filler…
This machine is likely to keep going like this in the future but the question then becomes.. who is actually consuming this content?
Is anyone actually reading an AI generated blog that’s pumping tons of regurgitated paragraphs on the best non-stick pans… In the hope of scoring some affiliate sales?
Where does this lead? Will SEO change from being based on masses of formatted text to being about something else?
Will people begin to use AI to search the net , and so we have AIs scanning billions of pages of text that were generated by AIs trying to respond to a user’s query and present affiliate links?
And if the AI generated the text in the first place, why would it need your blog to answer the users question? Wouldn’t It be able to generate that on the fly, Afterall it was used to create your blog anyway?
Enough of my blabbing, discuss what you think SEO looks like in 10 years time when this AI thing starts to mature.
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1 Reply
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I kinda like what’s happening with Generative AI recently.
76% of questions are meant to have 1-30 non-business (informational, navigational) words as an answer.
20% of questions are meant to be exploratory (educational, research) where the searcher is looking for a deeper analysis that serves his curious mind, but not necessarily leads to business.
The remaining 4% of search queries are those which are serious about doing business (commercial, transactional).
It’s awesome. Now we get more serious business searchers landing on our pages.
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I think the best human written content, on sites that block ai crawlers (for what thats worth) will rule.
I mean Its so easy to spot ai content now and although people think it will be way ahead in a few years; I dont see how it will be posting anything other than well written bullsh*te. So much hallucinations and bs ‘facts’ – I love getting gpt 4 to generate a fact based article a few times. It often gives me different key info lol -
Interesting thoughts on the future of SEO and generative AI! Its true that theres an abundance of AI-generated content out there but the question is whos actually consuming it? Will people trust content that lacks human touch and is solely generated by machines? As for SEO it might indeed evolve beyond masses of formatted text. User intent and relevance could become even more crucial factors. And yes AI could potentially scan billions of AI-generated pages to answer user queries but human insights and expertise still play a vital role. Exciting times ahead for SEO!
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We’re really doing this again?
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Wait for a Google update. Anyone is old enough to remember the dupe content update? Tons of sites lost their adsense traffic over night.
Google will not tolerate ai generated content.
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