• PPC

  For Facebook TOFU what objective is better? Traffic or Conversion (purchase/add to cart)?

  Posted by seohelper on August 27, 2021 at 12:41 am

  For Facebook TOFU what objective is better? Traffic or Conversion (purchase/add to cart)?

  HawkeyMan replied 3 years, 10 months ago 1 Member · 2 Replies
• 2 Replies

• 

  AbidRaj_JC

  Guest

  August 27, 2021 at 3:43 am

  ALWAYS go for Conversion regardless of the Stage. Your objective is to sell your product, not have people read an article you posted.

• 

  HawkeyMan

  Guest

  August 27, 2021 at 6:14 am

  If it’s a pure and solely top of funnel campaigns then choose a top of funnel objective, but keep in mind that it might not help your bottom of the funnel.

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