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Follow up post.. PMAX budget being spent.. changed ROAS. Clicks were high.. now lower
Hi..
Agency had ROAS at 500%.. budget wasn't being spent
I lowered to 300% 1 week ago.. on the 1st June 8 days ago
6 days budget was being spent.. almost all $50 per day. Lots of traffic, Web enquires, abondon carts… 1 sale on the 6th June (value $375).. average CTR approx 1.5%Yesterday the budget wasn't spent… clicks slowed down but CTR was almost 8%
Today no clicks, 8 impressions.. I did make some changes to the assets.. some images were changed and some headlines early this morning.. but not sure that's anything to do with it as it started to slow down yesterday.. my agency created multiple other caimpaigns and has another 4 caimpaigns going at the moment 🤪🤪🤪
Is the other caimpaigns affecting this one?
What do I look out for in the next few days?
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1 Reply
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Today just started, so you should give it a few days before doing anything. One day is not a trend. three days is a trend and when someone should really take actions. Just making random changes… even in ad copy… will have an impact.
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