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Fitness app newbie seeks marketing magic!
Hi everyone,
I'm developing a fitness app that connects people to work out in groups, but I'm new to marketing and could use some guidance.
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What are the best channels to reach potential users?
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Which app features should I emphasize in marketing?
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How can I engage with fitness communities and influencers?
Also, when promoting on social media
Should I use the app's name as my username for branding or a personal profile for authentic engagement?
As a marketing novice, any insights or resources would be greatly appreciated. Thanks in advance!
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1 Reply
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Respectfully, it’s hard for anyone to really give you informed advice with the (lack of) information you have provided.
Channels. What age are your target users? What gender? What country are you in/targeting? What interest groups? The answer to these will vary the channels/platforms you might want to target.
What features? How TF are we supposed to guide you here when you’ve told us nothing about the app?
Engagement. Probably the best way is paid marketing spend/social boost/ads. Alternaitvely, you could approach established brands/commmunities and seek a partnership, but you’re going to want a kickass product for this.
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I answered in your DMs
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