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Fear of Hiring Social Media Employees
I’m looking to expand my social media agency butt I have a petrifying fear that if I give another person access to client login credentials they will post inappropriate stuff to client accounts, lock me out, and screw my business (especially since I am looking to hire a freelancer abroad). Just wondering if anyone has some sort of solution to this by putting measures in place to prevent it?
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1 Reply
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We use a social media management tool that allows you to link the social media accounts, schedule social media posts, and line up social media posts for preapproval before publishing.
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I work as a social media manager and I always advise clients to have the account open on one device, that way they can always check anything they need to. At the end of the day, you just have to trust that person.
Keeping the account linked to an email and phone number that you own also helps
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For Facebook & LinkedIn, it should be easy since you can add them as content creators under page roles.
Trouble comes with Instagram & twitter – you’ll have to trust them.
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If you don’t trust the person to do their job then you shouldn’t hire them. I had a boss with trust issues and it was super annoying to deal so I left after 6 months.
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Why do you not have a management tool that you can approve posts and make a separate account for them.
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The thing with the apps is that they can’t upload stories. Find someone. Use creator studio free app from fb. Once he proved trust give him access to stories etc
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Are you paying a good rate for that freelancer? People who have careers and are successful care about their reputations and would not do smth like that, most likely… unless maybe you don’t pay them for their work and ghost them, I have heard people doing that, or more precisely locking the client out until they get paid for their work. Also, use LastPass for passwords, that way they don’t have to have or see or copy the password, they can just log in with LastPass if you share it with them.
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I (in the US) use social media coordinators from Kenya and I have had very good experiences with them and great feedback from clients. All have college degrees, speak and write perfect English, and are very inexpensive to employ. I’ve had over a year working with them now, and couldn’t be happier. There has never been a problem with handing them client long-on credentials or making rogue posts.
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Other commenters addressed your concerns but i want to know why you are hiring a freelancer abroad? Imo, this is an extremely bad idea for an agency. Doing this is an easy way to race your business to the bottom of what you could charge for these kinds of services.
I know this is probably due to costs, but I would argue that your business/pricing model likely has an issue if this is a requirement.
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Yeah, I can’t bring myself to hire someone abroad either. Someone in country I have sign a pretty iron clad contract that has some stiff penalties if they change a password or try to approach my clients. But good luck enforcing an agreement like that with a foreign employee.
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Check references, use the appropriate tools (I used sprout social), and set expectations. If you’re able to hire a lawyer, get them to sign an agreement and be ready to enforce it. I worked in the law firm industry and I worked alone for the same reason. But it hindered my growth. Phone ringing off the hook but couldn’t do it all. I wish I would have hired.
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You can always use Lastpass tool. You can give them access without giving them the actual login infos
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Social media managers are very ineffective in the role they traditionally play. I find 90 % of them highly ineffective. Not because they suck, but because the expectations are back assword. SMM’s should manage creators, passionate customers and smaller advocates who serve the role as the businesses viral social media team. The key here being passionate users creating user generated content under the direction of the SMM. Instead business owners who shouldn’t be doing it themselves hire SMM’s who may be ok creating content and followers but are too caught up in creation and miss the larger opportunities achievable by MANAGING the forward direction of the group. SMM’s are generally passionate about the paycheck not the product. The followers they accumulate don’t convert the was followers do from ugc. Ultimately, the measurement of success should be ability to build an audience of buyers and potential buyers that will convert
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