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FB Page Reach 25M/Month how to monetize help?
Hello! I am curious as to if there is anyone else out there like me in my scenario:
I have been growing a social media following since 2014 for a Fan Page in the Auto industry.
I have a Facebook Page with 235K Likes & 415K Follows. It reaches Millions of people monthly – I have made a little $ on it through selling Merch in Facebook Shops but nothing astronomical.. I have never really tried to pay for FB Ads or anything because I figured I have a large following so what is the point? However I have def noticed as soon as you are trying to sell anything or promote anything with links in your posts, FB Algo hinders the reach on the post so despite having a lot of Followers no one even sees your promotional posts.
I also have a Private FB Group associated with the Fan Page that has 150K Members. 100+ posts a day in the Group.
I have also gathered 10K emails from Members in the Group.
I feel as if I am a let down because I am not able to Monetize my traffic properly..I would think having all these followers should mean something but I’m having trouble taking the next step and capitalizing on my audience. The Goal is to be able to monetize my Niche and the community I’ve built up so I could possibly quit my job and earn a living through Marketing with my Social Page.
I am slightly confused with how to get there, anyone else find themselves in the same scenario – where they’ve built up a large following and haven’t been able to capitalize on it?
Thank you for any insight anyone can provide!
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1 Reply
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Way too many ways you could monetize this. Affiliate marketing, influencer marketing, courses, your own products, many different routes. Good numbers.
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Since you have the audience, you can take a step and think about providing more value to the members. To be honest, selling or monetizing means adding value. In other words, service is equal to value. Consider starting your eCommerce store with auto parts, etc. You can leverage email marketing to do the promo thingy. And, your Facebook to raise awareness about the e-commerce store and new products.
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In my experience, newsletter marketing is the best way to reach your audience once you know exactly what you’re offering. You can create a course (series of webinars w experts or series of short videos?) or a product, then immediately communicate it through email.
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There are many things you can do to monetize your socials, if you want, we can collaborate, I can help you with some ideas and even help you bring those ideas to life, I am a graphic designer btw and I do marketing too.
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“I feel as if I am a let down because I am not able to Monetize my traffic properly..I would think having all these followers should mean something”
You’re facing this problem because – while FB generates a lot of value from engagement/attention – they have architected the whole system in such a way that it’s them who capture the monetary aspect of such generated value. That also explains why when you make a post selling something or promoting something the algorithm reduces its reach (compared to regular posts).
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