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FB Lead Gen – “Switch to Original Audience Options” no longer available?
Since its release (or shortly thereafter), audience creation/selection at the ad set level on Meta defaults to Advantage+ audiences, regardless of campaign objective.
The ability to revert back to "original audience options" was always available at the bottom of the card (see here for example).
It seems this option is no longer available for the Leads objective.
I checked for every other campaign objective and it's still there. Just not for the Lead objective, specifically.
Don't believe this was always the case, but could be wrong – feel like I just recently was using "original" targeting for a Lead gen camp.. not 100% certain, though.
Anyone know if this is a recent development, or?
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1 Reply
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Its there, its simply more “hidden”. As much as Meta wants us to use A+ they would get ripped to shreds if they did away with the manual set up. DM me on this if there are still issues.
How is the landing page on this. Are you requiring minimum character counts and a lot of questions. You need this to mitigate bot traffic.
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